TAC - The Arnold Companies - 2018 december
Case Study: The Arnold Companies Website Redesign
Consolidating the Content Chaos: TAC Switches from WordPress to Cosmic JS for Company Website
TAC - The Arnold Companies is among the largest fuel wholesalers and aviation service providers in the country. Steady growth, positive financial results and a diverse industry base consistently make TAC one of the top private companies in the US. TAC is made up of many separate brands under one corporate identity, including TACenergy, TAC Air and Keystone Aviation.
"Our goal in this project was not to reinvent the brands, but to simplify the communication and process for website content management. Cosmic JS has allowed us to become current in our presentation and relevant in our content push. Plus, the site is easier to use for visitors and staff alike."
— Tad Perryman, VP of Marketing, TAC - The Arnold Companies
With TAC's old website built as stand-alone sites that linked to each other on a WordPress foundation, the user experience was over-complicated and required too many steps for visitors to find what they were looking for. Being WordPress-based, it did not allow for clear information architecture to promote the different business lines within the portfolio.
Through a structured RFP process to identify a partner in re-thinking the customer experience and content management system, interactive agency Simple Media and Cosmic JS were selected. Other platform options included WordPress, Drupal, and Joomla.
Focused on building with a mobile-first approach and consolidating the chaos of the existing number of brand sites to bring harmony to the four brands and ease-of-use in content management, TAC found an outstanding and simple solution in Cosmic JS.